What would Michele Maffesoli say about music festivals?

Michelle Maffesoli views on music festivals would be believe that they have stemmed from a proliferation of cultures, as its the time of tribes, he believes the mass culture has disintegrated, causing a proliferation of lifestyle cultures, which cause a growth in different music genres and therefore music festivals.
The proliferation of lifestyle cultures is when there is an increase in individuals norms and values on a mass occurrence, these people with the same norms and values come together to form a culture or tribe.
He would also believe due to the proliferation of lifestyle culture social existence is conducted through fragmented tribal groupings, organised around catchwords, brand names and sound bites of consumer culture, in other words, socialising occurs in many culture groups, which are centred around big bands, famous people, media, music, etc.
This means music festivals are getting more and more niche, they attract a very small amount of the music audience, where identity politics can be put to the side and ignored as people who go to these festivals are all similar in their norms and values, or they belong to a certain tribe which is attracted to this certain music festival.
Over all Maffesoli would say that music festivals have grown from a proliferation of lifestyle cultures, as as these cultures grow, they demand a different type of music to suit them, which would define them as who they are, so large cooperate businesses see this, and then back up smaller, less well known music festivals and boost their budget, meaning famous artists can be booked attracting a certain lifestyle group/culture.

Folk pop timeline- research into our music genre

Folk Pop Timeline on Prezi

Inter-textual references in our video

Inter-textual references on Prezi

Music video idea.

For the music video, we hope to base it around the idea of information, since the song is about information and moving from one thing to another, we would show this by starting off with a newspaper, and the centre of the music video revolves around this newspaper. Shot list is below. (Some steps may not be mentioned or missed out)

Starts off with one cutting or side of a newspaper on a white wall, the camera slowly zooms in, from a wide shot of the newspaper stuck on a white wall, to a picture on the newspaper (unsure of the transition to below)
The idea is that this person is walking around, while the song is being played, this person likes information, the style of shot will predominately be over the shoulder, the person will remain anonymous, possible wearing a hoodie with the hood up, and we will do shots around Norwich of this person walking past, for example, a newspaper stand, or information desk, or something like that, and camera will then pan from this person to the information article, and possibly zoom in to it, so the text of the article fills the screen, then zooms out to find that this article is on the wall, maybe being stuck on by the person, this shot may be close up, with the camera "against" the wall, so the action of sticking the cutting to the wall is imposed and greater.

More to be added.

Music Video update

At this point, mine and Austens music video is half complete.
We've filmed Brian singing "information" using different camera angels and shots, putting variety in our music video.
We've yet to film outside, shots of a person, either me or Austen, walking to a location, this would include worms eye shots, over the shoulder, tracking, and other various media shots.
Once this is completed we will be editing at the start of next week, if all goes to plan.

Target Audience for music video