Michelle Maffesoli views on music festivals would be believe that they have stemmed from a proliferation of cultures, as its the time of tribes, he believes the mass culture has disintegrated, causing a proliferation of lifestyle cultures, which cause a growth in different music genres and therefore music festivals.
The proliferation of lifestyle cultures is when there is an increase in individuals norms and values on a mass occurrence, these people with the same norms and values come together to form a culture or tribe.
He would also believe due to the proliferation of lifestyle culture social existence is conducted through fragmented tribal groupings, organised around catchwords, brand names and sound bites of consumer culture, in other words, socialising occurs in many culture groups, which are centred around big bands, famous people, media, music, etc.
This means music festivals are getting more and more niche, they attract a very small amount of the music audience, where identity politics can be put to the side and ignored as people who go to these festivals are all similar in their norms and values, or they belong to a certain tribe which is attracted to this certain music festival.
Over all Maffesoli would say that music festivals have grown from a proliferation of lifestyle cultures, as as these cultures grow, they demand a different type of music to suit them, which would define them as who they are, so large cooperate businesses see this, and then back up smaller, less well known music festivals and boost their budget, meaning famous artists can be booked attracting a certain lifestyle group/culture.
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