Chosen Song - "Information" by Brian Korteling
Showing posts with label G325B Collective Identity. Show all posts
Showing posts with label G325B Collective Identity. Show all posts

Sunday, 25 November 2012

Discuss the role of tribes and subcultures in youth identity


The term tribes can be defined as a specific group of people who share the same norms and values as each other, subcultures can be seen as a group of people in one culture for example, Goths, who have created a different style of fashion or taste in music or behaviour that can be still drawn back to the Goth style, an example of a subculture could be emos, who have originated from Goths and have grown out to form their own norms and values.
Youth identity is when young people, from young teenagers to 25, identify themselves with a certain tribe or subculture, they do this to make themselves safe and secure as they can relate to people who are like themselves, once this is group has been formed, it grows into a subculture, and is seen as part of the youth identity, tribes which attract the youth identity can be emos, Goths, hipsters, mods, teddy boys, etc.

Cultures used to be very homogenous and there used to be one significant culture, like in the19th century, the style was very much large dresses, three piece suits, tweed and the like. Music would be classical and dancing would be in partners etc, so overall then, the culture was very enclosed and private.
Now due to the rise in globalisation and the proliferation of music genres, there has been a significant rise in cultures and tribes, and from these cultures there has been a rise in subcultures, like from Goths there has the rise in emos. Evidence that the pick ‘n’ mix approach can be seen in what cultures wear, for example, the big boots that emos wear can be seen in the punk fashion. Maffasoli believes in this and suggests that there has been a proliferation of subcultures, which there has, and this can be supported with the idea that mainstream cultures has bricolaged, mainstream culture has broken off into different cultures, which it has.

There are many cultures and subcultures which the youth identify with, Goths for example, wear black, have piercings, large boots, wear black makeup, have unique hair styles and act differently to the rest of society, also Chavs, which are a unique subculture to Britain, often wear sports clothing, act in an anti-social behaviour, smoke and drink.
Before the large rise in subcultures, there were defined cultures, like the Teddy Boys, or the Mods, or the Punks, which wore clothing that associated them to that particular group, also they had meanings behind what they wore or how they behaved, for example, Punks would be very aggressive often and this would be reflected in what they wore, as they would wear very apparent clothing that looked aggressive, like metal studs, or metal spiked bracelets.
Now though, the well defined cultures have proliferated into many smaller, niche cultures, like Goths and emos, and the meanings behind them have been lost, leading to an easy and quick rise in subcultures.
Hebdige argues that the youths can be “read” from what they wear, and to some extent this is true, from what Punks wear, for example, you can see they are aggressive and want to stand out in society. But this also can be untrue, for example, due to the pick ‘n’ mix approach to tribes, meanings behind these tribes have been lost and the only reason the tribe wears what it wears is because it’s had that style of clothing since it started, it’s become a norm for the people within the tribe to wear what signifies their culture. This overall suggests a loss of meaning to the cultures.

Belonging to a tribe reinforces many youths norms and values, giving members a sense of security, as the members are surrounded by other people like themselves, this also shows collective identity. Many people express themselves through what tribe they join, as the individuals have norms and values similar to the tribes, but they’ve yet to discover this tribe, once they’ve discovered it, they join and feel a sense of belonging and identity, they are then shaped into what the tribe sees as the correct norms and values for the tribe.

In conclusion, subcultures and tribes play a massive role in youth identity, its forms the basis of how we interact when we’re in that tribe and also how we act to a member of that tribe. It defines who are , what we believe in, how we act, and most of all our life choices. Subcultures continue to proliferate and grow in size, despite the meanings behind the cultures being lost, it doesn’t deter the increase in subcultures and tribes giving young people an identity, sense of belonging and collective identity.  

Monday, 17 September 2012

Isle Of Wight festival analysis



Isle Of Wight festival analysis 





From studying this festival page on the internet, I have found many connotations describing the reasons behind the layout of this page.
The magazine style of the webpage suggests a relaxed nature about the festival, that is cool imaginative, and hard working as when you see these webpages designed differently, like a note pad, or a magazine, you feel that the creators have put a large amount of effort into just this webpage, revealing that maybe they put effort into getting well-known, popular artists. 
The tab on to the top which says “Bars and entertainment” may reveal that this festival is more for the adult generation, this is reinforced with the artist who were at their most popular a while back, like Noel Gallagher and James Walsh. The use of the scrap book effect, like with the rolled up paper on the side, the pink badge and the effect that the the "latest festival news" column has been stuck on gives a rough, relaxed feel to the festival, possible connoting that this festival is supposed to be relaxed, hippie "like" this feel of "hippie-ness" can be seen again in the title and the pink badge/sticker, as it seems very free and swirly, with the use of very vintage and 1980s feel to the title, yet again, dating back to the hippie era.
The border around the "latest 2012 videos" suggest a circus touch to the festival, revealing this festival is fun, happy and laid back, this can also link up with the title, which gives off a circus feel to the festival.
The font used suggests a vintage feel to the festival, this vintage art can be seen again in the bottom right border, revealing that, again, this festival is aimed to the mainstream and older generation target audience, as the vintage style has come back into fashion and the artist performing would appeal to the adult generation, 30+. 
Outside of the "magazine" , the back ground is grass or earth, suggesting that this festival is "alive" as the earth is alive and beating, it also reminds us of those hot summer days  with a magazine and sitting on grass, perfect day. 
Over all, this webpage connotes a fun, "chilaxed", laid back feel to the festival, appealing to the adults more than teenagers and "party goers" due to the artists performing and the impression of being relaxed and laid back. 

Again, unsure of which label this post should go under. 

Why has there been a increase in the amount of musical festivals in the UK

The increase in the proliferation of music festivals has been created due to the diversification of revenue streams, this has been formed by the advancement in technology, meaning the fragmentation of mainstream and niche music audiences and genres can stop and combine identity at these festivals. These festivals attract corporate businesses which perform consumerism in order to promote a festival for their benefit, they would also promote market and audience segmentation to increase their revenue streams, also, individually, these festivals also lifestyles cultures and experiences to combine both in the music and in the audiences there.

Unsure of which label to put it under.