Isle Of Wight festival analysis

Isle Of Wight festival analysis 

From studying this festival page on the internet, I have found many connotations describing the reasons behind the layout of this page.

The magazine style of the webpage suggests a relaxed nature about the festival, that is cool imaginative, and hard working as when you see these webpages designed differently, like a note pad, or a magazine, you feel that the creators have put a large amount of effort into just this webpage, revealing that maybe they put effort into getting well-known, popular artists. 

The tab on to the top which says “Bars and entertainment” may reveal that this festival is more for the adult generation, this is reinforced with the artist who were at their most popular a while back, like Noel Gallagher and James Walsh. The use of the scrap book effect, like with the rolled up paper on the side, the pink badge and the effect that the the "latest festival news" column has been stuck on gives a rough, relaxed feel to the festival, possible connoting that this festival is supposed to be relaxed, hippie "like" this feel of "hippie-ness" can be seen again in the title and the pink badge/sticker, as it seems very free and swirly, with the use of very vintage and 1980s feel to the title, yet again, dating back to the hippie era.

The border around the "latest 2012 videos" suggest a circus touch to the festival, revealing this festival is fun, happy and laid back, this can also link up with the title, which gives off a circus feel to the festival.

The font used suggests a vintage feel to the festival, this vintage art can be seen again in the bottom right border, revealing that, again, this festival is aimed to the mainstream and older generation target audience, as the vintage style has come back into fashion and the artist performing would appeal to the adult generation, 30+. 

Outside of the "magazine" , the back ground is grass or earth, suggesting that this festival is "alive" as the earth is alive and beating, it also reminds us of those hot summer days  with a magazine and sitting on grass, perfect day. 

Over all, this webpage connotes a fun, "chilaxed", laid back feel to the festival, appealing to the adults more than teenagers and "party goers" due to the artists performing and the impression of being relaxed and laid back. 

Again, unsure of which label this post should go under.