The increase in the proliferation of music festivals has been created due to the diversification of revenue streams, this has been formed by the advancement in technology, meaning the fragmentation of mainstream and niche music audiences and genres can stop and combine identity at these festivals. These festivals attract corporate businesses which perform consumerism in order to promote a festival for their benefit, they would also promote market and audience segmentation to increase their revenue streams, also, individually, these festivals also lifestyles cultures and experiences to combine both in the music and in the audiences there.
Unsure of which label to put it under.
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